Strategy And Leadership Podcast

Bill Murray fans this is for you! Do you want to know how a community-driven business can build brand loyalty and drive demand? Look no further than Kerry Michaels, the co-founder and CEO of William Murray Golf. In this episode, we sit down with Kerry to discuss the incredible story of William Murray Golf and the valuable lessons she's learned along the way. Kerry shares how William Murray Golf grew into an authentic community of diverse individuals who share a love for golf and the brand's spirit. One of the things that made William Murray Golf stand out was its scarcity model, which built demand for the brand. Kerry shares how they started with limited inventory, buying only a couple of hundred polos, and sold out very quickly. This scarcity model led to demand for the brand, with customers eagerly awaiting new releases and sometimes waiting up to 12 or 18 months to see a popular polo again. Kerry also offers some practical advice for business leaders growing their companies. She emphasizes the importan