Strategy And Leadership Podcast

Chui Chui Tan is the founder & Director at Beyō Global. Having originally studied industrial engineering, she went on to become a culturalization expert who has worked in user/customer experience (UX/CX) for over 14 years. Now, she helps companies like Spotify, Netflix, Marriott, BBC, and others with their international launches and expansions in order to maximize their global reach. On this episode of the Strategy & Leadership Podcast, Chui Chui joins us to discuss everything customer experience, including: - Why it's important for organizations to consider customer experience - How organizations can improve their international customer experience - Who is responsible for the customer experience? - An international customer experience 'aha moment' in Japan - & more // Learn more about strategic planning & implementation: ► Subscribe so you never miss a video: https://www.youtube.com/channel/UCOHLNRrpk3rGUdg7qUQjiog/?sub_confirmation=1 ► Get free workbook to guide you along the process