Strategy And Leadership Podcast

JP Clement is the CEO of boomtime, a word of mouth marketing agency that believes great marketing is all about data. JP was born in France and went to grad school on the American east coast before starting his journey in marketing. Along the way, he's gained experience in every area of marketing, having started in packed goods before moving to direct marketing, and eventually digital, where he's stayed ever since. On this episode of the Strategy & Leadership Podcast, JP brings his vast range of marketing experience with him to discuss the importance of integration, the consequences of silos, advice for marketers trying to elevate their game, and what he's excited about in the marketing world. Here's a break down of the episode: - On integrating marketing into every function of your business - The consequences of siloed business functions - Importance of the vision & mission - What he's looking forward to - Advice for marketers trying to elevate their game - & more Get our FREE Strategic Plann