Strategy And Leadership Podcast

"Most mediocre insight you see in business comes not from bad researchers or faulty techniques.. the question itself was destined to lead to mediocrity". Gunny Scarfo is the co-founder of Nonfiction Research, a market research firm that is dedicated to uncovering and understanding the uncensored lives of customers, and the information they wouldn't even mention to their friends. Gunny has also held multiple Head of Strategy positions, including one at Carrot Creative, a social media agency acquired by Vice Media in 2014. On this episode of the Strategy & Leadership Podcast, Gunny hones in on how to truly understand the hidden desires our customers hold, as well as the symbolic relationships they have with our products and services. Here are the topic covered in the episode: - Why you need to have a 'burning question' - An underused tactic to learn about your customers - A skill that's necessary to understand your customers - What you know about your customers is probably wrong Get our FREE Strategic