Strategy And Leadership Podcast

Keith Kitani is a two-time entrepreneur who built and sold his first business to Adobe. Now, he's the founder and CEO of GuideSpark, a leader in change communication that drives change and results by re-focusing the hearts of minds of employees. Most business leaders are comfortable creating strategies, along with programs to carry out those strategies. However, it is the employees of an organization that make those strategies happen. Keith believes that communication is the way to drive change, bridge that last mile, and see your strategy implemented. On this episode of the Strategy & Leadership Podcast, Keith shares his take on driving change by taking a marketing approach to internal communication, how to track the effectiveness of communication, his biggest challenge as a leader and more. Here's what we talked about: - Using a marketing approach to internal communication - How to track effective communication (and how not to) - On fighting for attention - His biggest challenge right now as a lead