Just A Chat With

In this episode of Just a Chat with, I sit down with architect and entrepreneur Danny Campbell, founder of Hoko Design and judge on BBC’s Scotland’s Home of the Year.We chat about building a business with purpose, the dangers of ego, and what happens when you scale too fast. Danny opens up about how near-burnout reshaped his views on success, why he swapped a Jaguar for Crocs, and how kindness—not competition—became his guiding principle.It’s a conversation about design, growth, and rediscovering what really matters—at work, at home, and in life.Key Takeaways:Ego is the enemy. Growth driven by ego leads to stress and instability. Purpose-driven growth lasts.Kindness scales. Doing good for others multiplies back—personally and professionally.Simplify to survive. Hoco shrank from 35 people to 10 and became more profitable and happier.Inside-out success. The best businesses start by getting the people and purpose right before the process.You don’t need more—just the right things. Letting go of material pressure