The Type A Creative

This week on The Type A Creative Podcast I have Caitlin Horton of Horton Brand Strategy. Caitlin is a through and through strategist who rarely does things without an ROI in mind. But Caitlin is also a very successful author, who has published a book outside of her brand strategy studio.   In this episode we talk about:  when and how to apply goals to your passion projects  what it feels like to see stacks of books in your house that you have to sell  self publishing vs. going with a publisher  paying to make a creative project when you can't get paid to make something