Marketing Jam

On this episode of Marketing Jam, Darian Kovacs talks to Courtney Lawrence, Director of Strategic Insights and Foresight at lululemon. Courtney Lawrence speaks with us about why it's so important to empathize with the consumer and how her background in anthropology helps lululemon to better understand the needs of their customers.  Thanks so much to our sponsor, Canada Post! For ideas to add value to your marketing efforts, head to canadapost.ca/INCITEpodcast  You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - twitter.com/jellymarketing Facebook - facebook.com/jellymarketing Instagram - instagram.com/jellymarketing Website - jellymarketing.com Follow Darian Kovacs: Website - jellymarketing.com/darian LinkedIn - linkedin.com/in/dariankovacs Facebook - facebook.com/dariankovacspage Instagram - instagram.com/dariankovacs Twitter - twitter.com/dariankovacs Follow Courtney Lawrence: Twitter - twitter.com/thoughtsbycourt Instagram - instagram.com/courtney__lawren