Marketing Jam

Meet Antoine Bonicalzi, Digital Marketer at Cyberimpact With more than 8 years of experience in digital marketing, Antoine has worked on over 200 projects. He specializes in helping businesses generate more leads with their online marketing efforts. As a digital marketing specialist at Cyberimpact, he helps small business owners in Canada reach their maximum potential with email marketing. In this Interview we discuss... - How Antoine got into business and marketing - Antoine's sales experience and what it was like. How sales helped him be a better marketer. - How Antoine learned marketing on the job. "You're never done learning" - The importance of working on your business and not necessarily in your business all of the time. - What is Cyberimpact? - CASL - Canada's anti-spam legislation and how CyberImpact can help Effective Email Marketing... - When it comes to sending email to your customers and potential customers keep a good balance between education and promotion - You need both types of content -