Marketing Jam

Meet Penny Wilson Penny Wilson is the CMO, Hootsuite and has more than 30 years of experience in senior marketing and executive leadership roles in the technology industry. In this episode we discuss... - How a coffee with Hootsuite CEO Ryan Holmes led to Penny working at HootSuite - Recent innovations and additions to the HootSuite platform - Letting the data be how are you go to market with new products - Trying to go to market with the problems to solve for customers versus the products they provide - What is HootSuite according to Penny? - The importance of mapping out a customer's journey and how you can enhance the customers journey with you - The benefits of using a tool like HootSuite - What's next for Hootsuite? - HootSuite's various marketing strategies SCALE - S is for social, C is for being a customer centered, A is for being authentic, L is for listening and learning, E is for engaging The Five Questions Highlights... - Penny likes to spread peanut butter and fig jam on her toast, but not a