Marketing Jam

Our guest Dan Levy is from Unbounce where is the Content Director and responsible for defining and implementing Unbounce’s company-wide content strategy and mentoring their industry-leading content team. In this episode... - Unbounce and what they do - Expansion and beyond landing pages coming soon to Unbounce - Behind the scenes and creating content for Unbounce - Educating your audience and making a market for the tool that you are building - The evolution and importance of landing pages - Quoting Dan's former boss "Content without strategy is just stuff" - Creating content at every level of your marketing that converts - Tip: give people an opportunity within your content to click and learn more. - Newsjacking - The importance and power of slowing things down For more see jellymarketing.com/blog/podcast Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy