Artist Coaching Podcast By Joeysuki

Rebranding as an artist isn’t a quick fix; it’s a long, uncomfortable process. In this episode, Portuguese DJ/producer KURA opens up about shifting from his EDM past into a darker techno/tech-house identity, building his own Darkroom concept, and what it takes to escape the box the industry keeps you in.We go all the way back to his resident DJ days in Portugal, before YouTube tutorials, before the EDM boom, and follow the journey from mashups and club edits, to big-room stages, to now rebuilding the foundations of his artist brand from scratch.KURA shares how the pandemic frustration became fuel for a new chapter, why many DJs get stuck playing commercial sets, how Darkroom started in an abandoned warehouse, and why content (even if you hate it) is the most important tool in a modern rebrand.We also dive into how he uses AI tools like Suno and ChatGPT for inspiration in his workflow.If you’re an electronic music producer or DJ trying to shift your sound or identity, this one will hit home.His early days as a