Wuncpolitics

Local news is a tough business these days, with journalists routinely laid off and small-town newspapers closing up shop. But North Carolina’s journalism scene does have success stories. WUNC's Colin Campbell spoke with the leaders of two locally owned media companies that are seeing growth. David Woronoff owns The Pilot, a thriving newspaper in Southern Pines, and magazines including Business North Carolina and Walter. Kyle Villemain started The Assembly in 2021, and it’s since grown to a staff of 43 people producing in-depth stories on all things North Carolina. They discussed the business models that can work to support journalism and how they're approaching underserved communities.