Founder Storiez

Lia Cromwell, Partner at UpWest, joins us for a candid conversation about venture capital, founder psychology, and the signals most entrepreneurs misread during fundraising. We discuss: – What VCs really think after your pitch – How to know if a meeting actually went well – Israeli vs American business culture – Why conviction can’t be built in one meeting – Founder red flags investors notice immediately – The importance of equity splits and co-founder chemistry – Gut instinct vs data in venture capital Lia also shares the personal story behind turning down a job, moving to Tel Aviv in 30 days, and building her career in early-stage investing. This episode blends tactical advice with personal conviction for founders who want to build the right way.