#mediasnack

On this week's episode. We review some fascinating data published by AdAge, Agency Report 2016 which for the first time really brings the threat of “consultant” businesses to the traditional agency business into stark focus. Based on annual revenues, the somewhat tyranny of the “Big Six” which for many years has been WPP, Omnicom, Publicis, IPG, DentsuAegis and Havas has been broken. Accenture Interactive is now the sixth largest global agency by revenue having achieved $2.9bn in revenue for 2015, edging Havas Group out of the top six. We consider this trend, look further down the ranking and realise that the majority of the top ten digital agencies by revenue are now owned by consulting firms like Deloitte and PwC rather than WPP and Publicis. What impact is this making on the industry and is this the beginning of the end of the agency holding model and their historic dominance of the agency market?Next we look at SAP XM, a new media trading technology launched this week. Its another fascinating disruptor to