#mediasnack

Welcome back to #MediaSnack LIVE with Tom Denford and David Indo. This week we are unpacking the ultimate battle for agency survival and the tech platforms claiming to save the day. Tom Denford dives into the agency 'Red Ocean'. With media agencies locked in a brutal fight for market share, what are the direct implications for CMOs and Procurement Directors negotiating fees today? David Indo reveals his insider review of 'WPP Open'. Is holding company tech delivering a true competitive advantage for brands, or is it just a retention tool? We separate the pragmatic reality from the sales pitch.

In this episode of #MediaSnack, Tom Denford and David Indo delve into the shifting landscape of media agencies, focusing on the transformation of major holding companies like WPP, Omnicom, and Publicis. They explore how these agencies are evolving from service-based models to sales-driven entities, impacting their relationships with marketers. David Indo provides an insider look into WPP's innovative technology platform, WPP Open, highlighting its potential efficiencies and challenges. The discussion also offers practical advice for marketers on navigating this evolving ecosystem while maintaining competitive advantage. What you will learn in this episode: - The transformation of media agencies from service to sales models. - Insights into WPP's new technology platform, WPP Open. - Challenges and opportunities in agency-client relationships. - Practical advice for marketers to maintain a competitive edge. Subscribe to #MediaSnack to stay informed, stay competitive, and stay winning. Let's all #GetGo

On this episode of #MediaSnack WINNERS, Tom Denford speaks with Charles Singer, Director of National Media, Digital & Performance Marketing at Henkel North America, about how challenger brands can win by building trust, driving consistency, and staying curious. With experience across media agencies, platforms, and now client-side, Charles shares how his team connects brand-building with performance through smarter planning, tighter integration, and a relentless focus on relevance. They explore the challenges of maintaining brand safety and earning consumer trust in a fragmented media environment, and why resisting the urge to constantly reinvent is key to long-term success. Charles also shares how Henkel is combining media strategy, e-commerce, and shopper marketing to move from challenger to category leader, and why travel—and asking good questions—have played a major role in shaping his career. Learn more about ID Comms: https://www.idcomms.comFollow ID Comms on LinkedIn: https://www.linkedin.com/compan

On this week’s #MediaSnack we continue the theme of Change from last week’s episode which you will recall that our word of the year is CHANGE and we considered this across three areas: Advertisers, Agencies and Accountability. We received loads of private comments, questions and emails (why do you guys not leave comments below so everyone can see them??) which suggested we really hit on something which is on the minds of others and perhaps piqued some interest in media change. On episode 60 we dig into some of those questions, specifically a few of those we got from advertisers. To get a balanced and rounded perspective we picked questions from 3 different advertisers; a CMO, a media procurement leader and a global media director.

Is Money Still The Decision Factor In Media Pitches? #MediaSnack Ep. 146 by ID Comms

30, 60, 90, 120 days or more?? What is the MAGIC number for payment terms and how do you balance the needs of finance with the ambitions of marketing?This is THE most loaded question for marketing and procurement to ask their agencies. Here's the #MediaSnack alternative perspective on what are the right payment terms for media, plus we share #ThreeGreatTips for advertisers on how to align your stakeholders on that magic number, in order to balance the needs of finance with the ambitions and objectives of marketing. This episode needs to be a catalyst for constructive discussion; understanding the drivers of advertiser payment terms and also the implications for pushing payment terms beyond reasonable levels and how that can negatively impact marketing effectiveness. Please leave your comments below!#MediaForGrowth#MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertising. Advisors to the world's most ambitious brands.

Finding The Right Media Agency PART 2 - Investment Exercise: #MediaSnack 140 by ID Comms

In this episode of #MediaSnack Meets, Tom Denford sits down with DJ Perera, Chief Media Officer at the Ad Council, the nonprofit behind some of the most iconic social impact campaigns in the U.S. With a background in both agency and corporate media, DJ brings a unique perspective to what it takes to build high-impact, message-driven campaigns in today’s evolving media environment. She shares insights on navigating the shift from commercial to purpose-driven media, how to drive results with donated inventory, and what media leaders can learn from the nonprofit world. DJ also reflects on the launch of Love Your Mind World—an innovative mental health campaign on Roblox—and offers thoughtful advice on leadership, change, and finding joy in the work.  00:00 - DJ’s Role at the Ad Council 02:14 - Career Highlights and Big Wins  03:55 - Challenges in the Media Industry  05:23 - Leadership and Career Advice  06:46 - Outside the Office  07:32 - Looking Ahead  #MediaSnack is presented by ID

Marketers want better agency pitches; ones that are value-creation exercises and where everyone joins together in a race to the top.Agency CEOs take pitching for new clients very seriously. Some might argue its actually what motivates them more than anything else. Most agency leaders are judged by their ability to grow and the best way to do that of course is to win lots of new clients and so they build big teams and apply big resources to do just that.Agencies make huge investments in winning new clients, involving many hours of management, finance, strategy, buying and support teams. A lot of the (carbon-intensive) business travel has thankfully been cut from the pitch process, but they can still take a lot of people’s time. Usually, the CEO sees this as the cost of the pitch, but its not wasted, as pitches can have a momentum effect in the agency; they bring diverse teams together to solve problems, they build relationships, trust and positivity, no matter what the end result.Poor feedback leaves agency le

How to manage media in a recession: #MediaSnack 153 by ID Comms

#MediaSnack 120: Accenture: TANKS are on the Lawn by ID Comms

One of the most successful and well-connected media operators in the US, Bill Wise's shares his fascinating experiences growing some of the most well-known companies in digital advertising.  Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this episode is Bill Wise, CEO of Mediaocean.https://www.linkedin.com/in/billwise/-----Because the best are short of time, our guests answer only 6 questions in 20 minutesWe get to learn what is behind their success, what it takes to make change in the industry and what the rest of us can learn from that experience.We ask:1. What do you do, and what you are most proud of?2. What is the best thing about working in media?3. What do you think is the biggest challenge for the industry right now?4. What is your favorite piece of business/leadership advice?5. What is your passion outside of media?6. Your hopes for the year ahead?-----#

On this week’s #MediaSnack Tom and David are reflecting on some of ID Comms experiences in recent media pitches. Compared to the last year’s pitch market, 2016 was relatively quest. However, the quality of media of agency performances in major reviews this year increased significantly, and Tom and David explain how this has led to an impressive level of commitment from participating agencies. As a result of this, the advertisers found it very hard to make a final decision in most cases, which is the sign of a great pitch process because agencies are hungry, competitive and committed to win. There is a clear correlation between those advertisers who make good pitch preparation including a clear vision for the role of their media agencies and the level of commitment from participating agencies. Agency CEO’s will tell you that they compete hardest for the best-prepared pitch briefs because they lay out a vision the agency can hang on to and work towards. These are far more fulfilling than a complex spreadsheet s

Marketers need to collaborate with FBI: #MediaSnack 137 by ID Comms

Facebook in crisis. What now? #MediaSnack 138 by ID Comms

If I was CEO of Facebook, "I'd lose billions of dollars for my shareholders" says Bob Hoffman, The Ad ContrarianBut for a good reason. "I have an immodest goal to save freedom and democracy" he says. You may know Bob as his alter ego The Ad Contrarian, which is a regularly updated blog which Bob founded over a decade ago. It is devoted to presenting the counter argument to the marketing industry’s obsessive narrative with technology, automation and the new shiny things.  The increasingly popular blog has evolved into speaking engagements and a series of books, most notably Bad Men which came out in 2017.  In this episode we find out: what is Bob trying to achieve what drives him when he’s going to quit (no time soon I expect).  what Bob would do if he was the CEO of facebook instead of Mark Zuckerberg what advice he would give to his marketers if he was the billion dollar CMO he frequently criticizes and, whilst everyone reads his books, what does HE read for inspiration You can ch

Our most anticipated episode every year! We review 2022's top 10 standout moments in media and advertising. What were the most interesting stories of the year? Stay with us to the end where we name #MediaSnack's person of the year and we look ahead to 2023.--Episode links:#MediaSnack Meets with Wendy Clark:    • Wendy Clark, CEO ...  Rob Rakowitz Festival of Media 2019:    • Media Sustainabil...  About GARM: https://wfanet.org/leadership/garm/ab...GARM, Twitter accelerated brand safety agenda: https://wfanet.org/knowledge/item/202... -- #MediaSnack is a show for curious media professionals who are shaping the global media industry today. Each episode, we invite you to join in the conversation as we discuss various topics and trends in media and advertising. We keep our positive, can-do attitude while facilitating a lively discussion, all with the hope of making the industry a little better for generations to come.#MediaSnack is hosted by Tom Denford and David Indo, Co-Founders ID

What Is Media Auditing And Why It Needs To Change: #MediaSnack 145 by ID Comms

#MediaSnack Ep. 1: Pepsi Axe Procurement, MediaPalooza, ANA Media Rebates by ID Comms

How CMOs can save media industry: #MediaSnack 156 by ID Comms