#mediasnack

#MediaSnack 118: WPP 2.0 - The New Playbook by ID Comms

This episode is all about marketing innovation. Marketers say they want to "innovate" but what does that actually mean? Typically this can mean a brand partnering with an innovative startup in their category, learning an exploring together. But how can the world's leading brands find the right startup businesses to partner with before they miss out get disrupted by them?...and why didn't Ford buy Uber?Meet "Mr. Marketing Innovation" Fred Shonenberg, the founder of VentureFuel, an innovative New York firm helping leading marketers to find and partner successfully with startups.In this episode, we learn from Fred How can you filter out the best startups to partner with brands, with over 2 million startups to consider? What makes a strong startup partnership with a brand? When to partner and when to acquire a startup? How do you start on an innovation track? Episode Links:Fred Schonenberg on LinkedInVentureFuel Inc websiteVentureFuel Insights on Twitter

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. Because the best are short of time, our guests answer only 6 questions in 20 minutesWe get to learn what is behind their success, what it takes to make change in the industry and what the rest of us can learn from that experience.We ask:1. What do you do, and what you are most proud of?2. What is the best thing about working in media?3. What do you think is the biggest challenge for the industry right now?4. What is your favorite piece of business/leadership advice?5. What is your passion outside of media?6. Your hopes for the year ahead?-----#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry. Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated. &nb

Catch the audio from our LIVE discussion with leading industry figures on the current state of in-housing. Find out:- who is in-housing?- what scope are brands mostly in-housing?- what works well and what has failed?- are marketers satisfied with their in-housing progress?- is it saving money or costing more?- how do you measure the success of an in-house operation?We also heard insights from ANA exec's Bill Duggan and Greg Wright about the recent report on in-housing by the Association of National Advertisers.#MediaSnack LIVE is hosted monthly on LinkedIn Audio. We gather the best and brightest from media and advertising to talk about the latest trends and topics, with the goal of working together toward Better Media for Brands We Love.Be sure to follow us on LinkedIn for info on upcoming shows. 

Media is a marketing discipline, not a financial exercise: #MediaSnack 157 by ID Comms

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Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Nandini Jammi, Co-Founder of Check My Ads InstituteFind out:- What is Nandini's experience in the industry and what is she most proud of professionally?- What she sees are the industry's biggest challenges and how we might address them?- What does she do to unwind and recharge?- Plus best industry leadership tips and more!You can find Nandini here: linkedin.com/in/nandinijammi-----#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry. Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.  Marketer? For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com

231 views  Streamed live on Mar 25, 2022  In this episode of #MediaSnack, we are giving away our most valuable secrets yet again. This is a BIG one, something we share with CMOs frequently.We will be giving you the 4 important questions in ANY agency pitch (creative, media, digital, PR, whatever). These questions get you right to the psychology of the Agency CEO and they tell the Advertiser CMO exactly how to secure the right relationships with the right agencies.And, as always, we have tips to help you set the stage with clarity and transparency.-----#MediaForGrowth#MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertising. Advisors to the world's most ambitious brands.

In this episode of #MediaSnack WINNERS, Tom Denford is joined by Greg Stuart, CEO of MMA Global and one of the most influential figures in modern marketing. Greg has led two of the industry’s biggest trade association turnarounds—the IAB and now MMA—growing revenues, expanding global influence, and reshaping how CMOs and marketers elevate their impact. They explore the legacy-shaping initiatives Greg has spearheaded, from co-founding multi-touch attribution to writing the digital viewability standard, and why he believes marketers are still “destroying value at epic proportions” by executing media strategies poorly. Greg also opens up about the challenges facing CMOs today, the opportunities in AI, and why learning and applying new technologies is now the ultimate career differentiator. Learn more about MMA Global: https://www.mmaglobal.com Want to stay ahead in media? Visit https://www.idcomms.com Follow ID Comms on LinkedIn: https://www.linkedin.com/company/id-comms/

In this episode of #MediaSnack Tom and David look at the vexed issue of accountability and how brands and agencies ensure they can truly track their media efforts, efficiency and effectiveness.Accountability is they argue the third pillar of the 2017 change agenda that could push media up the corporate ladder, improve its reputation and cement its power as a driver of business growth.Tom and David answer three questions about the challenges of accountability.Question 1 from a media director: We've been following pretty traditional audit-based tracking of our media spend. Does this still make sense? And if not, how do we make a transition to a different set of metrics for media?Tom and David argue that while the audit will always be important, it is not the only indicator of success. As a media director you need to make sure that your media investment is working as hard as possible, and the audit is only one element of that. A greater focus should be on making sure that planning and strategic thinking is held

For 15 minutes, stand in the shoes of one of the world's most influential media directors, Ron Amram who leads global media at Mars Inc. Ron is such a considered and articulate practitioner of the role of Media Director, previously with Heineken and Sprint Mobile. He is very candid about his job and some of its challenges, plus he shares how the Mars company positions media in driving company growth. "My job is to build a center of excellence and drive our capability forward really three to five years into the future"At Mars Ron and his teams talk about "Progress over Perfection" and he explains you have to learn and iterate at speed. "The job is never complete and you will never be perfect. Make the hypothesis and go fail, move forward, learn and do it again. If you're measuring, if you're improving that's progress and it's better than not doing anything at all...so for us Progress over Perfection is the real leadership and you go from there". Welcome to #MediaSnack Meets where we meet the individuals and or

On this week’s #MediaSnack David is joined by ID Comms Clients Services Director Carly Bedford to look at the way media is changing. The big news of the week is that Danish AI media agency Blackwood 7 is coming to London and partnering with the7starts, another independent media agency with a good reputation. Blackwood 7 was launched in Denmark in 2013, and now successfully operates in Germany and the US and manages approximately €400m of client billings. The agency claims 25%-50% improvement in media effectiveness and absolute transparency to their clients. David and Carly argue that new businesses disrupting the media landscape are a great thing for advertisers, offering more choice in terms of how they invest and how they track and deliver media plans.Next, they reflect on this year’s pitches and the prospects for 2017, focusing on the three key questions that clients are asking. These were:- How to future-proof my business and my relationships with my media agency? - What are the key areas my contract that

My guest for this episode is Marla Skiko, Global Head of Media at Ford."The auto industry is in such an era of transformation right now, as people become more connected to their cars and other people. It is more about a software story than a hardware story"This is a really fun episode. Marla has a fantastic perspective of the media industry, having worked in senior roles both within leading agencies and now with a leading global advertiser. Marla is one of the most articulate media leaders I have met and her energy and passion for media is truly infectious. "Hands down the best thing about media is the people who are in media. We care about doing great work and we care for each other"In this episode, Marla shares her experiences leading the media team at Ford, which extends beyond advertising and considers the impact of connected vehicles and how that can transform customer relationships and how people buy and use cars. 

Never miss your #MediaSnack - subscribe for updates every Friday On this week's #MediaSnack we look at the sudden wave of CEOs departing UK media agencies, 4 big names in one week left their respective media leadership positions. All 4 of the stories seemed to be exclusives to the team at Campaign, links below. What's causing this rush to depart/escape/fire [delete as appropriate]? There may be something in the water, its a good time of year for change of leadership as it allows new blood to impact the next calendar year's planning. But why are the rates of churn amongst agency CEO's increasing and why are the average tenures of agency CEOs decreasing in both London and New York? We consider what is it that makes the media agency CEO job so tough these days and what kinds of skills might be required of the future media agency leadership. 'Its Time For a Change of the Guard at Media Agencies' (Oct 2016)https://blog.idcomms.com/its-time-for-a-changing-of-the-guard-at-media-agenciesOn this week's Good Week/Bad W

#MediaSnack Ep. 135: The DoJ Subpoenas US Media Agencies by ID Comms