#mediasnack

Restoring Trust In The Media Industry #MediaSnack Ep. 147 by ID Comms

How can you be an effective media director in a complex and fast-moving media industry? This is just one of the insights shared in this #MediaSnack Meets with Gerry D'Angelo the Global Media Director of P&G, the world's largest advertiser. We cover a lot of ground quickly in this special episode and Gerry shares a ton of his wisdom and insight learned through 20 years rising to the very top of the industry.  What does a Global Media Director do? How ad fraud is still a major concern for advertisers You should treat a media budget like your own money How to manage internal stakeholders and improve their knowledge of media The importance of defining your company's operating model for media within the marketing organization The challenges and opportunities that come with corporations placing increased scrutiny on how media dollars are invested How marketers are approaching the threat of 'direct to consumer' brands What are the skills that make a good modern media director? Gerry's ap

In this episode of #MediaSnack Meets, Tom Denford sits down with Vinny Rinaldi, VP of Media and Marketing Technology at The Hershey Company, where he oversees media planning, buying, martech, and digital innovation across one of the world’s most iconic brand portfolios. Vinny shares what it takes to build a high-performing, forward-thinking media function inside a modern CPG organization—and why success comes down to aligning media strategy with real business goals. They explore the biggest challenges facing marketers today, from the myth of cheap reach to the need for effectiveness-focused measurement. Vinny also reflects on taking the leap from agency to client-side leadership, shares advice on patience and curiosity, and explains why redefining partnerships will be key to the industry's future.  00:30 – Meet Vinny Rinaldi 01:04 – What Vinny Does at Hershey 03:17 – How to Succeed in Modern Media 07:31 – Big Challenges in Media Today 09:49 – Solve Business Problems, Not Media Problem

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.My guest for this #MediaSnackMeets episode is Brad Moranchek, Senior Director of Global Media at Kimberly-ClarkFind out:- What is Brad's experience in the industry?- What he sees are the industry's biggest challenges and how we might address them?- What does he do to unwind and recharge?- Plus best industry leadership tips and more!You can find Brad here: linkedin.com/in/brad-moranchek-a4110818-----#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry.Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.  Marketer? For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com

Why would you want to be a marketer in 2020? #MediaSnack 155 by ID Comms

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. Because the best are short of time, our guests answer only 6 questions in 20 minutesWe get to learn what is behind their success, what it takes to make change in the industry and what the rest of us can learn from that experience.We ask:1. What do you do, and what you are most proud of?2. What is the best thing about working in media?3. What do you think is the biggest challenge for the industry right now?4. What is your favorite piece of business/leadership advice?5. What is your passion outside of media?6. Your hopes for the year ahead?-----#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry. Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated. &nb

Evan Shapiro, Owner and Media Cartographer at ESHAP, joins Tom this week to unpack his biggest insights, challenges, and advice for media teams in 2025.--Links:Follow Evan on LinkedIn:https://www.linkedin.com/in/eshap-media-cartographer/ --Enjoyed this episode? Make sure to subscribe to #MediaSnack for more insights and actions for more effective media.Don’t forget to leave a review and follow us to stay updated with the latest episodes.

On this week’s #MediaSnack we continue the theme of Change from last week’s episode which you will recall that our word of the year is CHANGE and we considered this across three areas: Advertisers, Agencies and Accountability. On Episode 61 we dig into more questions, this time regarding how CHANGE will impact media agencies in 2017 - thanks again for all the great questions, we picked three which represent different perspectives: A network agency CEO, a Media Planner and a Media Publisher ---Question 1: (from a media agency CEO)“We are getting squeezed between demands for holding company returns and clients seeking lower and lower fees. The reality of transparency is that we go bankrupt, how do you see this new business model actually working?" ---Question 2: (from a Media Planner at an agency)"I'm a bit tired of the negativity and the bad headlines around media, I think we do good work for clients - how does this get resolved, where does it end?" ---Question 3: (from a major Media Publisher)"Who is going to

Never miss your #MediaSnack - subscribe for updates (and click the bell icon to get alerted to every new episode!)On this week's #MediaSnack we continue our look into the comparative advertising businesses of rivals Facebook and Amazon. Last years, viewers will remember we dissected both companies' advertising business and predicted that Amazon would overtake Facebook in 2020. We revisit this prediction and see if that has become more or less likely since November 2017 when we said: "Facebook had peaked". This week both companies reported their 2018 Q2 numbers.REMINDER! Please take part in "Making a Better Media Pitch" a research collaboration with ID Comms and 4As: https://aaaa.co1.qualtrics.com/jfe/form/SV_22YjpRbCBmTaGH3

2026 is shaping up to be the most disruptive year in media agency history. In this episode, Tom Denford (in New York) and David Indo (in London) unpack why this moment feels eerily familiar — and yet entirely unprecedented. From the post-merger shockwaves of Omnicom and IPG, to the unraveling of Dentsu International, to the rise of proprietary media and AI-powered operating systems, the agency landscape is shifting fast. And for marketers, that means one thing: it’s time to act. Tom and David explore the growing disconnect between marketers and their media partners, and why the coming “pitch-pocalypse” could serve as a vital reset. They offer hard-won advice for CMOs and procurement leaders navigating a consolidating market: be clear on what kind of partner you need, inspire agencies with your vision, and don’t wait too long to move. They also introduce ID Comms’ new offering — The Five-Figure Pitch — a fast, transparent, five-week process designed to help advertisers recalibrate agency relationships with spe

#MediaSnack 107: TALENT: The Media Action Plan for 2018 by ID Comms

 "Let your experts be the experts" is great leadership advice for managing agencies.On the business "Our sales channels and categories changed dramatically due to COVID, we had to find different ways to sell in product and changed our model to support the new demand. Weeks and months of shifts that probably would have taken a few years....much more digital...we cannot go back to normal"My guest for this episode is Marissa Lutz Tario, Director of Marketing IQ at VF Corporation which is the parent company for amazing footwear and apparel brands like VANS, Timberland, North Face, SupremeMarissa has lead media operations for VF Corporation since 2015 and recently expanded that role to oversee a new initiative called Marketing IQ and she has a deep and broad view of the company's media activities. 

What makes a GREAT media pitch? #MediaSnack 127 by ID Comms

"Every single agency CEO talks about the same challenge; talent. Talent empowerment is the biggest challenge across all industries right now. "My guest on this #MediaSnack Meets is Marla Kaplowitz, the CEO of the 4As. I've known Marla for many years since her previous leadership of agencies, Marla now heads up the leading agency trade organization in the US, the American Association of Advertising Agencies with over 600 agency members. 

On this week’s #MediaSnack we look ahead into what’s likely to be another busy pitch year and echo the sentiment made by Charles Courtier (global CEO of media agency MEC) that this volume and scale of media pitching could be “the new normal” for media agencies. We offer some helpful tips and advice to CMO’s, in another crowded pitch market, what can brands do to stand out and make sure that agencies are making their pitch a priority and focusing the best talent, resources and value to their brands. We take a review of Omnicom Group’s Q4 results and look at the behaviours and movements behind the numbers, programmatic media buying revenues are driving 25% of their total group growth and we expect Omnicom to shortly announce details of their 3rd media agency network, which if you remember, was prompted by the recent big P&G media win in the US in 2015. Finally, we hit 100 subscribers (yay!) and as promised we invited our lucky 100th subscriber to ask us a topical question. The winner was Simon Peel, Global

On this week’s #MediaSnack we devote the whole episode to reviewing the ANA’s Media Transparency Guidelines which were finally published this week after some delay. This draws to a conclusion the Association of National Advertisers’ year-long project to identify the scale of rebate and other non-transparent practices amongst US based media agencies and offer guidance to those advertisers (pretty much everyone) who may have been exposed to this practice or was entirely unaware of the risk.We look at the main points of ANA’s advice to marketers, including a strong suggestion that most marketers don’t currently have sufficient capabilities to oversee media management internally. They recommend appointing a Chief Media Officer, someone internally who can champion the role of media within the company, have more accountability for media as an investment for growth and someone who can define the relationship with the agency beyond just buying cheap media. We expect that the guidelines will now trigger many brands in

My guest for this #MediaSnackMeets episode, is Samuel Rueff, Global Media Director at Bayer.Find out:- What is Sam's role at Bayer and what is he most proud of professionally?- What does he see are the industry's biggest challenges and how we might address them?- What does he do to unwind and recharge (which includes supporting a good cause through The Distinguished Gentleman's Ride -- https://www.gentlemansride.com/)- Plus Sam's best industry leadership tips-----Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. -----Because the best are short of time, our guests answer only 6 questions in 20 minutesWe get to learn what is behind their success, what it takes to make change in the industry and what the rest of us can learn from that experience.We ask:1. What do you do, and what you are most proud of?2. What is the best thing about working in media?3. What do you think is the biggest c

On this week’s #MediaSnack, the first of 2017, Tom and David get excited about CHANGE, which they reveal is #MediaSnack Media Word of 2017 (in 2016 it was CONTROL) - as they foresee many advertisers implementing significant change this year in how they manage their media investments and work with media agencies. Tom and David detail 3 areas where they predict the biggest changes in 2017:The Advertiser - we expect a significant change in the internal narrative around media, from a cost to be managed downwards into an investment in growth. Advertisers will continue to take more control of media decisions, define a clear vision and ambition for media investment, set proper KPIs for media performance which focus investment against driving business outcomes. This change will be huge, with many advertisers who may have neglected their media budgets for years taking it seriously again and redefining media as a powerful lever for growth and a critical part of marketing success, so important to get right. The last pie

Echoing that iconic scene in Monty Python's 'The Life of Brian' we ask ourselves what the advertising trade bodies have ever done for us?On #MediaSnack we give a rundown of some of the landmark work across the last 5 years from the Association of National Advertisers (ANA), the World Federation of Advertisers (WFA) and the Incorporated Society of British Advertisers (ISBA). We thank them for their leadership and continued vision of what is possible. Episode links:WFA Diversity, Equity & Inclusion Census - please take part before July 2, 2021https://wfanet.org/knowledge/item/202...Monty Python "What have the Romans ever done for us?   • Monty Python   Wh...  ANA Conference events: (see you there)Media Conference: https://www.ana.net/content/show/id/m...AFM: https://www.ana.net/content/show/id/m...Digital & Social: https://www.ana.net/content/show/id/m...ANA 2016 Media Transparency Study:https://www.ana.net/content/show/id/i...#MediaSnack ANA + ID Comms Video series: The ANA Media Tr