#mediasnack

The Association of National Advertisers recently published the 'first look' of their study into the programmatic media supply chain.On this special episode of #MediaSnack LIVE, host Tom Denford welcomes guests Bill Duggan from the ANA and Tom Triscari, one of the architects of the report, to discuss:- Key findings- Reactions from CMOs/ANA Members- Potential impact- Sensible next steps- Need for individual advertiser strategiesWe give listeners some tips on different routes you can take to improve your programmatic performance and reduce waste, depending on what type of programmatic advertiser you are. Recorded on July 28, 2023.At ID Comms, we believe that Brands Deserve Better Media. Find out more at www.idcomms.com

In this week's episode of #MediaSnack David and Tom discuss the #MediaChange rallying cry issued by P&G's Marc Pritchard on the IAB Annual Leadership Marketing conference.Change is coming to the digital ad market. That much can be assured in 2017 because Procter & Gamble has decreed that it will no longer put up with the ecosystem as it works today.CMO Marc Pritchard recently told the US IAB Media Leadership conference that he and his company were calling time on current practices. Anyone who wanted P&G money would have to make radical changes by the end of the year.Central to his critique of how the industry works was the need to deliver transparency, reform supply chains, adopt common standards on viewability and open up to third party metrics.He accepted that advertisers had to take some of the responsibility for the current situation – even P&G had accepted these compromises in the race for digital firsts – and most had demanded cheap media and lowered fees.The message was powerful not jus

In this special episode of #MediaSnack Tom is joined by Bill Ryerson, founder and president of Population Media Center. Population Media Canter is a non-profit organisation that uses media to change lives of people around the world. It works to educate people about health, social norms and environment by creating entertaining serial dramas. It works to change social norms on key issues related to women’s rights and reproductive health by creating long-running series featuring characters that evolve into role models for the watching audience. In African countries, where radio is the most consumed media, PMC works with local production companies to create relevant radio dramas. Listeners are getting so emotionally attached to these series that they even naming their children after the main characters. This shows a significant power of this initiative and proves that partnership with PMC gives a great opportunity for brands.In this exclusive interview Bill shares some impressive statistics from PMC’s Ethiopian p

#MediaSnack Ep. 3: John Lewis #ManOnTheMoon - The Best Media Idea Of 2015 by ID Comms

Advertisers are changing #MediaSnack 122 by ID Comms

How procurement helps CMO's deliver growth: #MediaSnack 152 by ID Comms

What does it take to put on a global media conference? How do you keep on top of global trends and decide what to prioritize and put on the agenda each year? Jeremy King, CEO of The Festival of Media shares the months of planning that go into each of their Festival events. If there's one person that sees the macro changes in the industry so closely each year it is Jeremy. Learn why Jeremy has been such a passionate advocate for inclusion and diversity in the industry and the role that the Festival has played in raising that agenda onto conference stages around the world and inspiring the whole media industry to make change. Episode Links: Festival of Media websitehttp://www.festivalofmedia.com/global/ Festival of Media twitterhttps://twitter.com/FestivalOfMedia Jeremy King twitterhttps://twitter.com/jeremyking05

The most important thing for successful marketers to grow is by being BRAVE, says Gemma Greaves in this wide-ranging interview in New York. She has expanded The Marketing Society around the world and recruited some of the world's best CMO's as leadership. We find out what motivates her, where does she find her inspiration and mentors?Episode links:The Marketing Society websitehttps://www.marketingsociety.com/The Marketing Society twitterhttps://twitter.com/themarketingsocGemma Greaves twitterhttps://twitter.com/gemmahgreaves

ID Comms talks to Lou Paskalis, former SVP, Customer Engagement and Media Investment at Bank of America, about the ANA’s Media Transparency report and its lasting impact.“While we didn't uncover any issues on our own, we went from a rather short contract, relatively speaking at the time with our agency to a very long one, which was rife with thou shalt nots, about various activities that may or may not have been happening at the holding company,” he says.Lou, who was SVP, Enterprise Media Planning, Investment and Measurement Executive when the report was published, says that the information from the ANA enabled Bank of America to protect itself from some of the behaviors alleged to have been happening across the holding companies. “It just became imperative to elicit each of those items and describe our expectation in what kind of penalty we would expect if we were to find that those activities were taking place against our will,” he says.The company worked through these issues quickly during the summer of 20

As the media industry braces for the impact of the Omnicom-IPG merger, advertisers face a shifting landscape filled with both risk and opportunity. In this episode of #MediaSnack, Tom and David unpack the real implications of the merger—whether you're with Omnicom, IPG, or any other agency group. They introduce a practical four-quadrant framework to help advertisers understand where they stand and what actions to take. Then, in the How to Win segment, they tackle why brands need to shift their thinking from chasing cheap media to prioritizing quality and effectiveness—and how to stress-test your agency relationships and audit practices to make smarter media decisions in 2025 and beyond. 01:04 – How Not to Lose What the Omnicom-IPG merger means for advertisers of all types A strategic framework for navigating uncertainty Why most advertisers should renegotiate—not pitch 12:04 – How to Win How to avoid the hidden costs of cheap media Modern media audit strategies that actually work Why effectiveness—no

On this week’s #MediaSnack, David is accompanied by ID Comms Head of Performance Alex Morse whilst Tom is away in NY speaking at a client conference (he will report back on next week’s #Media Snack).We are talking about the final big reveal of CEO Steve King’s vision for Publicis Groupe’s media entities. Since first announced the group have been very quiet on the details as we’ve discussed previously talked a lot about the restructure (see Episode 9 https://www.youtube.com/watch?v=9_VpdXHd2jwfor a back story to all this). Steve has provided good clarity with a strong narrative around it, the structure is nothing revolutionary and may be accused of being cautious or “me too” but it is a massive step forward and we look forward to seeing how this operates in practice.Second, Alex is picking up on Nielsen’s recent acquisition of media planning tool – Pointlogic and how that represents a short in the landscape. Alex warns that this might attract the interest of media agencies seeing Nielsen as a competitive threa

On this week’s #MediaSnack we hit double figures and look at the brewing angst between the US agency trade association the 4A’s and their US advertiser trade association counterpart, the ANA. They were both due to collaborate on a joint task force to address accusations of media rebate practice but they have fallen out a little and the 4A’s raised the temperature last week by issuing their own guidelines without aligning with ANA. Cue the ANA (rightly) criticising the 4A’s for going “rogue” and issuing incomplete guidelines. We look at the facts and analyse the 4A’s output. Next we try to make sense of the very complex Sony media review results which began to trickle through, it looks like a massive win for Mediacom. Or is it? We uncover more confusion. Finally we think about what might be driving Facebook’s stellar numbers from their Q4 reporting. We ask "is it sustainable and will it last"?

"Every single agency CEO talks about the same challenge; talent. Talent empowerment is the biggest challenge across all industries right now. "My guest on this #MediaSnack Meets is Marla Kaplowitz, the CEO of the 4As. I've known Marla for many years since her previous leadership of agencies, Marla now heads up the leading agency trade organization in the US, the American Association of Advertising Agencies with over 600 agency members. 

On this week’s #MediaSnack we celebrate an epic list of the 50 Most Innovative CMOs In The World written by Lara O’Reilly at Business Insider. Business Insider segmented the world’s marketing leaders into 4 interesting categories; The Connectors, The Rebels, The Integrators and The Storytellers. It is interesting to note the mix of old and new, notably that the CMO’s at Google and Netflix account for the top two positions. The word ‘media’ appears 25 times across the 50 CMO profiles, whilst the word ‘advertising’ only appears 17 times. Perhaps an indication of the shifting focus of the CMO to take a more pro-active interest in media? What’s certain is that this list tells us the individuals within the world’s most ambitious and exciting brands who will set the narrative for the future of the industry. Also in the news this week, a Dominic Mills blog lifts the lid on an apparently highly secretive plan by Dentsu-Aegis Network to launch a digital media buying (or is it audience selling?) platform akin to GroupM

ID Comms 2016 Media Transparency Survey: http://www.surveymonkey.co.uk/r/media_transparency_2016_IDCommsOn this week's #MediaSnack we hear from David about his recent trip to Paris where he presented to the WFA (World Federation of Advertisers) Sourcing Forum. The WFA represents the interests of the worlds leading brands and the Sourcing Forum is a very impressive group of the worlds most influential marketing procurement leaders. David explains the work ID Comms has done with WFA to research different marketing operational structures. The Paris meeting follows a similar session in NY back in December 2015. A white paper of the results will be published by WFA shortly. Up second, we discuss the launch of the ID Comms 2016 Media Transparency Survey which looks into how the myriad transparency issues might be affecting trust between advertisers and their media agencies. It will also give insight into which areas of transparency might be most influential in building trust. We are interested in transparency as an

On this week's #MediaSnack we vent a little about the consistently underwhelming experience of seeing companies try and pitch technology solutions to marketers. We make three simple recommendations to help any company to improve the way they sell technology ideas. If you have been on the receiving end of any technology pitches you will probably recognize them. 1. Focus 100% on the client benefit from the start2. Don't forget to be a human. People still buy people even if they are selling technology. 3. Care about the client's business. Sounds obvious? You'd be amazed how many times none of these are considered. Question of the Day: Who delivered the worst technology sales pitch you've seen this year? [just the type of business...]We are taking a little summer break from #MediaSnack and we will be back in Sept with a new office and a new format, have a good August.

How Media Directors Drive Business Growth #MediaSnack 143 by ID Comms

Never miss your #MediaSnack - subscribe for updates every FridayOn this week's #MediaSnack we look at the Q2 results published by the marketing services groups over the summer and consider the causes and implications. Is this downturn a blip or the new normal? Are the days of holding company dominance and stellar growth rates over? Probably, but we have some ideas how things might play out. On this week's Good Week Bad Week we celebrate the launch of GroupM's new agency, the merger of MEC and Maxus, called WaveMaker. It's a bad week for the "crappy media supply chain" as P&G's Marc Pritchard gives an update on his 5 point media transparency action plan and heads to DMExco next week to share the progress they've made and to issue a rallying cry to the stragglers to shape up or miss out on P&G's vast media investment. Oh, and Bell Pottinger, once one of the world's most powerful PR forces has ruined its own reputation and faces meltdown this week. A very bad week indeed. Further reading:http://adage.com

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. Because the best are short of time, our guests answer only 6 questions in 20 minutesWe get to learn what is behind their success, what it takes to make change in the industry, and what the rest of us can learn from that experience.We ask:1. What do you do, and what you are most proud of?2. What is the best thing about working in media?3. What do you think is the biggest challenge for the industry right now?4. What is your favorite piece of business/leadership advice?5. What is your passion outside of media?6. Your hopes for the year ahead?-----#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry. Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated. &n

On this week's #MediaSnack we go live on Google Hangouts whilst Tom and David are in different countries. Tom is reporting live from the ANA's massive Advertising Financial Management conference in Florida.The big highlights of the conference are the ongoing concerns over media transparency, the CEO of ANA Bob Liodice sets out his big media concerns and updates the 700 assembled marketing procurement clients on the progress of the K2 Intelligence investigation into media rebate practice in US. He also interviews Michael Roth, the global CEO of IPG one of the world's leading marketing services companies who (in contrast to the same conference last year which featured GroupM's Irwin Gottlieb) took questions from the audience and seemed very open to discuss matters especially around transparency. His bold claims of IPG's openness on this area are refreshing but he fears all agencies will be "tarred with the same brush" if the K2 report is damning on agency practice.Next we look at some clouds gathering over anot