#mediasnack

On this week's #MediaSnack we go live on Google Hangouts whilst Tom and David are in different countries. Tom is reporting live from the ANA's massive Advertising Financial Management conference in Florida.The big highlights of the conference are the ongoing concerns over media transparency, the CEO of ANA Bob Liodice sets out his big media concerns and updates the 700 assembled marketing procurement clients on the progress of the K2 Intelligence investigation into media rebate practice in US. He also interviews Michael Roth, the global CEO of IPG one of the world's leading marketing services companies who (in contrast to the same conference last year which featured GroupM's Irwin Gottlieb) took questions from the audience and seemed very open to discuss matters especially around transparency. His bold claims of IPG's openness on this area are refreshing but he fears all agencies will be "tarred with the same brush" if the K2 report is damning on agency practice.Next we look at some clouds gathering over anot