#mediasnack

On this week’s #MediaSnack we hit double figures and look at the brewing angst between the US agency trade association the 4A’s and their US advertiser trade association counterpart, the ANA. They were both due to collaborate on a joint task force to address accusations of media rebate practice but they have fallen out a little and the 4A’s raised the temperature last week by issuing their own guidelines without aligning with ANA. Cue the ANA (rightly) criticising the 4A’s for going “rogue” and issuing incomplete guidelines. We look at the facts and analyse the 4A’s output. Next we try to make sense of the very complex Sony media review results which began to trickle through, it looks like a massive win for Mediacom. Or is it? We uncover more confusion. Finally we think about what might be driving Facebook’s stellar numbers from their Q4 reporting. We ask "is it sustainable and will it last"?