#mediasnack

In this special episode of #MediaSnack Tom is joined by Bill Ryerson, founder and president of Population Media Center. Population Media Canter is a non-profit organisation that uses media to change lives of people around the world. It works to educate people about health, social norms and environment by creating entertaining serial dramas. It works to change social norms on key issues related to women’s rights and reproductive health by creating long-running series featuring characters that evolve into role models for the watching audience. In African countries, where radio is the most consumed media, PMC works with local production companies to create relevant radio dramas. Listeners are getting so emotionally attached to these series that they even naming their children after the main characters. This shows a significant power of this initiative and proves that partnership with PMC gives a great opportunity for brands.In this exclusive interview Bill shares some impressive statistics from PMC’s Ethiopian p