#mediasnack

On this week’s #MediaSnack we look ahead into what’s likely to be another busy pitch year and echo the sentiment made by Charles Courtier (global CEO of media agency MEC) that this volume and scale of media pitching could be “the new normal” for media agencies. We offer some helpful tips and advice to CMO’s, in another crowded pitch market, what can brands do to stand out and make sure that agencies are making their pitch a priority and focusing the best talent, resources and value to their brands. We take a review of Omnicom Group’s Q4 results and look at the behaviours and movements behind the numbers, programmatic media buying revenues are driving 25% of their total group growth and we expect Omnicom to shortly announce details of their 3rd media agency network, which if you remember, was prompted by the recent big P&G media win in the US in 2015. Finally, we hit 100 subscribers (yay!) and as promised we invited our lucky 100th subscriber to ask us a topical question. The winner was Simon Peel, Global