#mediasnack

On this week’s #MediaSnack, the first of 2017, Tom and David get excited about CHANGE, which they reveal is #MediaSnack Media Word of 2017 (in 2016 it was CONTROL) - as they foresee many advertisers implementing significant change this year in how they manage their media investments and work with media agencies. Tom and David detail 3 areas where they predict the biggest changes in 2017:The Advertiser - we expect a significant change in the internal narrative around media, from a cost to be managed downwards into an investment in growth. Advertisers will continue to take more control of media decisions, define a clear vision and ambition for media investment, set proper KPIs for media performance which focus investment against driving business outcomes. This change will be huge, with many advertisers who may have neglected their media budgets for years taking it seriously again and redefining media as a powerful lever for growth and a critical part of marketing success, so important to get right. The last pie