#mediasnack

On this week’s #MediaSnack we report on a little feisty exchange of words between the CEO of GroupM UK, Nick Theakstone and Mark Finney the head of media at ISBA, the UK’s leading marketer trade association. It all stems back to March 2016 when ISBA’s head of consultancy practice Debbie Morrison launched they excellent media agency contract template with some comments to the FT which angered agencies. In her FT interview, Debbie had suggested that media agencies don’t have the best interests of their clients at heart anymore. The fight back from agencies at the time was quite aggressive but months have passed, the media transparency debate has gathered momentum in different areas, not least thanks to the ANA’s Media Transparency initiative and we probably felt it was water under the bridge. Not so. Last week Nick Theakstone thought that the recent success of one of ‘his' agencies MediaCom (the UK’s largest media buyer) at a media awards event entirely defended the agency community from the transparency concer