#mediasnack

On #MediaSnack this week Tom and David mark the 50th episode by taking a look at recent reporting by Campaign after a survey into staff morale at agencies, both Creative and Media. It highlights a worrying downward trend of morale amongst staff at different levels. About a third of the respondents work in media agencies, in the USA which is the area the study covers.The most worrying element of the data is that amongst the more senior media agency staffers (who are the cohort most likely to state they have low morale) state that the main driver of their low morale is "lack of leadership"Is this indicative of media agencies lacking vision and ambition? Or is this simply burn out? We consider whether just being worked hard leads to low morale and conclude that working hard without purpose is what leads to negative thinking. Have media agencies lost their vision and purpose? If they had more vision from their leadership would things change? This comes coincidentally alongside news that global media agency networ