#mediasnack

In this week’s #MediaSnack, Tom and David discuss the role pitch consultants at an important time of the year for new business. The start of the summer is traditionally the time when clients announce reviews just before they go away on holiday as well as the moment when pitches announced in Q2 start to approach decision time.Tom also reveals that he’s taking part in a session for the International Advertising Association, alongside Credit Suisse and OMD in a session called Behind the Curtain of Pitching. Tom and David explain how they are engaged by advertisers and what their role is as a strategic consultancy.David argues that the most important role for the pitch consultant is to provide clarity. To work closely with the advertiser to understand their objectives because that will determine how the agencies are stress tested. ID, he says, demands really clear briefings so that each pitch can be designed from the bottom up.He adds that the consultants typically add the greatest value at the beginning of the p