#mediasnack

Never miss your #MediaSnack - subscribe for updates every FridayOn this week’s #MediaSnack we reflect on what's driving media pitches in 2017 and what to expect to be figuring in pitch briefs in 2018.*****Thank you to COMvergence for sharing some of their data on the global pitch activity this year. You can find out more about them and their research into the global media industry here:http://comvergence.net/*****At this time of year, as we enter Q4 it's a good time to reflect on the global media pitch market; the major ones are concluding and marketers begin to refine their thinking for reviewing agency contracts for the year ahead. Tom and David consider the trend of pitches since 2015 which you will remember became known as 'MediaPalooza' because of the unusual volume of media pitches triggered, especially in the USA. The subsequent years have been relatively quieter, driven by marketers reflecting on powerful insights provided by 2016's ANA media transparency report and P&G's Marc Pritchard making a r