#mediasnack

On this week’s #MediaSnack we start with news that GroupM, the world’s largest media buyer and ‘parent’ to four of the world’s leading media agency networks is going to merge two of them, creating a group of three agencies and making room for recent digital agency acquisition Essence to become a more focused part of GroupM service offering to advertisers. We continue our countdown to the one year anniversary of the ANA’s Media Transparency Report , this week looking at Media Trading, that is the buying and paying for media inventory and we consider how that has evolved and what, if anything, might be as a result of the ANA media reports and guidelines. So, firstly, what has actually changed in the world of media buying? The ANA report was really largely about media buying and they drew attention specifically to the WAY media is bought in the US. The ANA report highlights that in some places, agencies might be making additional undisclosed income from vendor side, which was steering media buying decisions. A l