#mediasnack

Never miss your #MediaSnack - subscribe for updates every FridayOn this week's #MediaSnack we look at the challenging past year for Facebook and consider exactly how they can maintain their incredible rate of growth. This is going to be hard for a business for which advertising revenue accounts for over 98% of their total revenues. Their growth continues to be meteoric in spite of their scale, with revenues in 2016 growing over 50% year on year. Monthly average users now exceed 2 billion which makes Facebook one of the most adopted inventions in the history of mankind. Where do they go from here? In the last year, alongside this growth has come some dark clouds on the horizon for Facebook in a few key places:1. Metrics - the almost monthly revelations that Facebook has overstated the effectiveness of their advertising products, often shared in2. Accountability - calls for Facebook to drop the walled garden and stop "marking their own homework" and get MRC accredited. 3. Fake news - Facebook being used to mani