#mediasnack

Never miss your #MediaSnack - subscribe for new episodes every FridayOn this #MediaSnack special we celebrate the 100th episode by looking ahead at some major trends for 2018. First we quickly look back on what’s happened in the last two years and then lay down three big predictions for media in 2018, from a marketers perspective. It goes without saying that a lot has changed in the media industry in the last two years, but we say it anyway. It’s been a challenging time all around in many respects but the major positive that we’ve seen has been that media has risen higher on the corporate agenda. Marketers are taking media more seriously and applying resources internally to manage this last amount of money. Hopefully, more are seeing media as an investment rather than a cost. This has happened for two reasons. Firstly, marketers are seeing the power media has to drive their business outcomes and therefore striving to make it more accountable and more effective. At the same time media has become hugely more co