#mediasnack

On this week's #MediaSnack we continue our countdown to the one year anniversary of the ANA's media transparency report, looking at the significant areas of change in the industry that we believe have been impacted by the ANA's findings. Tom is in San Diego this week attending the ANA's big marketing procurement conference called 'Advertising Financial Management' and reviews some of the early conference sessions. We focus on this episode on Media Terms of Business, specifically around agency payment models. Tom and David review recent reports in this area issued by the Association of National Advertisers, the US marketers trade body, representing 750+ brands, $200bn of media investment and a strong proponent of greater agency accountability. You can download a 7 page summary of the report here:http://www.ana.net/miccontent/show/id/kf-2017-trends-agency-compensationThe findings are equally insightful and puzzling in some key areas:1. Suggests a decline in the use of performance-based models, not sure we agree