#mediasnack

On this week's #MediaSnack we just think about Chief Marketing Officer, typically the company's most senior marketer.Check out the Harvard Business Review recent paper "Why CMOs never last"https://hbr.org/2017/07/the-trouble-with-cmosAccording to HBR, 80% of CEOs don't trust their CMO - you can see the pressure that a CMO is under when they don't have the trust of the C-Suite and perhaps that's why their tenure is often shorter than anyone else at that level. HBR also clarify different types of CMO and a framework (presumably for CEOs) to identify which type of CMO you might need for your business. Recently Coca-Cola replaced their departing CMO with a Chief Growth Officer which seems to be blending a sales and marketing role with more pointed focus on making marketing investment more accountable. Its also a reflection on the pressures on the businesses to deliver more short term results and growth. With perhaps less focus on long term brand building. Other companies like Colgate, Coty, Mondelez have also mov