#mediasnack

On this week's ID Comms #MediaSnack things are getting serious in the US as Democrat senators, Mark Warner and Chuck Schemer, have co-written a letter to the Federal Trade Commission (FTC) asking for clarification on what the FTC is doing to tackle the menace of ad fraud, which is expected to exceed 10% of the US digital market this year. They suggest that means some $7 billion annually is being siphoned off to fund organised crime. No wonder there is now serious political and FBI interest in the advertising industry, the concern is that ad-fraud will be the second largest income stream for organised crime, behind drug trafficking.Tom Denford and David Indo discuss what might be the implications of political interest into ad fraud, and whether this will force a change in the industry. Will this provide the pressure needed to clean up this mess and giant loss of value from client budgets. We also consider what happens when these interested and proactive Senators get round to reading the ANA (Association of Nat