#mediasnack

In this week’s #MediaSnack, Tom Denford and David Indo reflect on last week’s ANA Media Conference in Orlando. They talk about discussions around media pitches, the impact of P&G’s Marc Pritchard’s presentation and the wider changes that it is driving.First, Tom was part of a panel that discussed media reviews. Also featured were Kathleen Brookbanks, COO at Hearts&Science and Kelly Colbert, VP Social media at US Banks.For him the most interesting questions were around agency evaluation. These indicated that brands are moving away from purely looking at the commercial elements, but also testing agency capabilities and cultural fit.Next, Tom talks about the keynote from Marc Pritchard. It was very quick, almost impatient, as if he was briefing the attendees, rather than delivering a speech.Essentially his message was that we’re all in this together and everyone needs to take action. Don’t be put off by “head fakes" – his sporting analogy for rubbish excuses not to take action. For more details of Marc's