#mediasnack

On this week’s #MediaSnack we consider what a challenging year its been for the global media industry and devote our Christmas episode to sharing with you the amazing story of Population Media Center (PMC), an NGO that we work with at ID Comms. We think PMC is a truly amazing organisation, leveraging the power of media to tackle some of the world’s most acute challenges, improving education and rights for woman and girls, empowering them with family planning which reduces the impact of population growth and thereby the impact and strain on the environment. PMC creates TV and radio shows, serialized dramas, that embed positive role models into prime time entertainment to drive behavioural and societal change. By thorough pre-post testing, PMC has been able to demonstrate to governments around the world how effective their programmes are when compared with traditional public-service communications. PMC are showing the world (and marketers) what true effectiveness means for media investment and how compelling co