#mediasnack

On this week's #MediaSnack we are excited to see the digital media behemoths Google and Facebook, so dominant of global digital media investment, softening their stance on allowing external verification and measurement. Are the walls around their highly successful gardens finally coming down after a bit of recent pressure from P&G?http://blog.idcomms.com/pg-rewrites-the-rules-of-digital-marketingFacebook and Google have both confirmed that they will provide more data to the main third-party measurement partners Moat, DoubleVerify and Integral Ad Science and that these three will be audited by the Media Ratings Council (which is the independent, industry-funded medîa audience accreditation service, founded in the 60's).Facebook made their concessions in a meeting with the Association of National Advertisers (ANA) which came shortly after ANA Chair and P&G executive Marc Pritchard had delivered a powerful speech to the media industry calling for greater transparency of digital media measurement and the