#mediasnack

You’ve hopefully already read the facts. Programmatic is still a MESS. But there are people, companies, behaviors and practices behind all this mess that we have yet to fully understand. Until now…On this #MediaSnack LIVE we were joined by the expert team from Kroll, the investigative firm that conducted the qualitative parts of the ANA’s study.In case you missed it, earlier this year The Association of National Advertisers published the 'first look' of their study into the programmatic media supply chain. As part of the study Kroll was tasked with “illuminating, clarifying, and demystifying the U.S-based programmatic media supply chain”In other words, getting to understand the dominant behaviors and practices that exist behind programmatic today.In particular, Kroll sought to gain insights into the following key areas: 1️⃣ The flow of dollars from advertiser to publisher2️⃣ The value exchanged for those dollars at each link in the chain3️⃣ Whether any nontransparent practices or behaviors exist that have the