#mediasnack

On this week’s Episode of #MediaSnack Tom and David discuss the value of Cannes and review the most bizarre media pitch that they have ever seen.They start off by sharing some observations from their trip to the Cannes Lions, also known as the Festival of Creativity. Every year, pretty much the entire global advertising industry travels to the south of France to celebrate but actually it’s a good place to meet a lot of clients, outside of the office environment and have some really interesting conversations.David points out that it was very rare that there were any conversations about pitches or about agency structures. Most of the conversations, he says reflected each client’s internal operational requirements; “How should they look to design their own internal structures and ways of working to get the most of out media.”Tom and David argue that these conversations, in one way or another, have been provoked by last year’s ANA report, which encouraged marketers to take control of their media. And that’s exact