#mediasnack

Never miss your #MediaSnack - subscribe for updates every Friday"It is the media mess that is distracting marketers from being great marketers" - that is the hypothesis of this week's #MediaSnack episode.We discuss a hypothesis of how media mess keeps distracting marketers. Over the past couple of years, we've seen a significant decrease in the quality of advertising. Recent reports from publishers, content companies and other ad-funded businesses show that they are now struggling to hit their financial targets. The latest report from GroupM called 'The State of Video' suggests that we are now becoming more intolerant towards advertising. And the biggest indicator if this is the raise of ad-blocking technology. Ad blocker usage surged 30% in 2016, according to a new report from PageFair, a company that helps publishers regain revenue lost to the software. There were 615 million devices blocking ads worldwide by the end of 2016, 62% (308 million) of those mobile. Desktop ad blocker usage grew 17% year-on-year