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"I think we massively overcomplicate things and I don't actually think we need that much data" Tom Goodwin, author of 'Digital Darwinism', on this latest episode of #MediaSnack MeetsIs relevance more important than personalization?Are agencies managing decline? And what exactly is the 'Interim of Things'?Some of the areas we explore in this fascinating interview with one of the industry's most relentless and provocative thinkers. Tom gives his tips for marketers hoping to manage change for the year ahead, and we also learn where one of the industry's most inspiring thinkers goes to for his own inspiration. Spoiler, it is not Forbes. #MediaSnack MeetsEpisode Links:Tom Goodwin TwitterTom Goodwin LinkedInZenith Media'Digital Darwinism' by Tom GoodwinRory Sutherland TwitterScott Galloway TwitterMaria Konnikova TwitterDerek Thompson Twitter Seth Godin Twitter Faris Yakob Twitter