#mediasnack

On this week’s #MediaSnack we consider if identifying, organising and motivating the best Media Talent is the major focus for marketers now. We’ve highlighted many times the needs for brands to take back more control of their media investments and the way to do that is to build the proper resources (people, processes and tools) internally.We reference the recent ANA Media Transparency Guidelines which make very clear recommendations, in line with ID Comms best practice advice, for marketers to implement. They note (correctly) that advertisers typically lack the infrastructure, resources and staff to effectively manage today's media challenges. We discussed on last week's #MediaSnack the role of a Chief Media Officer, which is to oversee these resources to ensure that there is proper governance over media investments. We strongly advocate not just hiring great people but to ensure there is an internal media community with a commitment to continuous incremental improvement. Considering what the best media clien