#mediasnack

On this week’s #MediaSnack we mark the one-year anniversary of the landmark Media Transparency Report published by the Association of National Advertisers on 7th June 2016. In the last few weeks, we’ve been counting down to this date and considering the various impacts and changes that have been triggered by the report. This week we devote the episode to Media Technology and consider what’s happened in the previous 12 months and what are likely to be the changes we will see for the future. It is hard to think of anything that is transforming marketing and media more than technology, and the last year has seen some dramatic changes both in the technology market and also interestingly the attitude and behaviours of marketers towards data and technology. We discuss how data and analytics are no longer a fringe consideration or something which marketers are happy to automatically outsource to third parties, we have observed and consulted with many advertisers this year looking to get control of their own data, bu