#mediasnack

**REGISTER FOR WEBINAR**Want to know WHAT the speech by Marc Pritchard P&G means for your business? Register NOW for an exclusive ID Comms MediaSnack Webinar on 15th Februaryhttps://app.webinarjam.net/register/25846/53a44efeb9----On this week's #MediaSnack we consider the announcement by P&G to launch a media agency pitch in some key European markets including U.K., Germany, Austria, Switzerland, Nordics and Ireland with estimated media budgets across the region around $500m. We expect the major agency groups to be invited, certainly WPP, Omnicom, Publicis and DentsuAegis and this will be one they will all want to win, for different reasons. The scale of the pitch is obviously significant but the reason it's likely to be one of the more interesting pitches of the year is that it comes at a time when P&G have gathered a lot of attention following a speech by Marc Pritchard their Chief Brand Officer. Marc delivered ”the most important marketing speech of the last 20 years” (according to Professor Ma