#mediasnack

In this weeks #MediaSnack Tom Denford is joined by Matt Green, Senior Manager Media and Digital Marketing (a.k.a. "the voice of global media") at the global marketer trade body the World Federation of Advertisers (WFA). They discuss the role and membership of WFA, which includes global brand companies like P&G, Unilever, L'Oreal, Nestle and many others with a global marketing spend of over US$700bn. The WFA represents around 60 national marketing trade associations across the world and is the voice of marketers worldwide, representing 90% of global marketing communications spend – through a unique, global network. The WFA champions responsible and effective marketing communications worldwide.In the first part of the episode Tom and Matt discuss WFA’s most recent initiative - 'WFA's Compendium of Ad Fraud Knowledge for Media Investors'. The document identifies clear actions to enable brands to reduce their exposure to ad fraud in four key areas: Standards, People & Technology, Education & Communica