#mediasnack

On this week’s #MediaSnack there is a nice theme of 'disruption' which weaves through the episode. We start with Tom sharing his observations and learnings from attending a marketer event last week in New York. Tom was invited to sit on a panel organised by The Internationalist and the Association of National Advertisers under the theme “Setting the Global Marketing Agenda”. The day started with a fireside chat with Brad Jakeman, President of PepsiCo beverages who pulls no punches when talking about marketers need to disrupt their own businesses and his frustration at agencies for not evolving and innovating as fast as marketers need them to. The panels followed, on the theme “The Reinvention of Client Agency Relationships” and alongside Tom featured the very impressive Andy Markowitz from GE Performance Marketing Labs, Rob Rakowitz from Mars and Dan Vihn from Marriott. Next we discuss the phenomenon of the US presidential race currently well underway. Typically the candidates with the most media budgets will