#mediasnack

"Media is ultimately a value-add to any business...the big challenge across media practice is how to communicate and show value against our core business outcomes..."My guest for this great #MediaSnack Meets episode, is Brett Richardson, Chobani's Senior Media and Marketing Manager#Chobani really has an interesting marketing and media model. The company is hugely data-savvy and always looking for innovation. They have become a case study for enhancing their strong internal media capabilities with great external agency talent. One to watch. Find out:- What is Brett's role at Chobani and what is he most proud of professionally?- What does he see are the industry's biggest challenges and how we might address them?- What does he do to unwind and recharge?- Plus Brett's best industry leadership tips