#mediasnack

On this week's #MediaSnack we review news that P&G have hired a new global media director, pinching the impressive Gerry D’Angelo from Mondelez to lead their global $7.2bn media operations. Media is a massive business driver for P&G, it accounts for over 10% of their total global sales, so they need it to work hard. As media gets more complicated and agency relationships get fragmented and more delicate, it requires strong visionary leadership and Gerry is the right guy for P&G. Interesting timing as P&G recently moved their US business into Omnicom “startup” Hearts & Science. Maybe coincidental timing Hearts & Science have announced the launch of a UK agency at the same time that P&G are “reviewing their UK media agency requirements”. Lets see....ID Comms announce the launch of a Global Survey looking into Media Training, something which the ANA highlighted this year as a big gap on the client side, they advised brands need to commit to a "media education". You can contribute to t