#mediasnack

On this week's #MediaSnack David Indo is joined by Gayle Noah, Media Director for L'Oreal UK & Ireland. As media guardian of one of the largest media budgets in the UK, Gayle's position is essentially that of Chief Media Officer.Gayle is a huge believer in the importance of internal media leadership and suggests that any advertiser investing in excess of £10m in media should have dedicated media specialist resource in-house. Gayle describes how she has gradually developed her own internal media team at L'Oreal, across the last 6 years, focussing on developing analytical and digital performance capabilities within her team. She believes that these skills are becoming more and more important as L’Oreal continue to evolve its agile media strategy. Unquestionably benefiting from the privileged position of being a 'priority' client within GroupM's Maxus, Gayle provides insight into how to attract and secure the best media talent from the agency's resource pool, explaining that good client behaviours in particu