#mediasnack

On this week’s #MediaSnack we provide a little update on the 2016 media agency pitch market. As you will recall it was a busy 2015 with fun-sounding MediaPaloozas and scary-sounding MediaTsunamis at every turn. This year has been a little quieter so far, perhaps because brands have been holding back a little to see how big events like the ANA #RebateGate reports resolved and if #Brexit would materially change the UK and global economy. Now those events are passed, but the implications still becoming clear, we expect more brands to be preparing to launch media agency pitches in Q4’16 or Q1’17. We have seen this week IKEA announce the conclusion of their global framework pitch with Diageo and BT are still in progress. We encourage ID Comms clients to consider pitches carefully and try to avoid pitching solely with a financial objective to cut costs, this is typically a short-sighted tactic which affects business performance in the longer term. A race to the bottom on costs and pushing agencies just to save mone